JULITA KACZMAREK
Social Media Devotee
Digital Marketing Channels:
Planning
Taking this course gave me a lot of knowledge in the SEO area. Using applications, Wordpress plug-ins or Social Media Platforms can increase a traffic to our website a lot. I also learned about those small details I would never think about, but put together can make impact on the ranking (for example a time of loading the website).
Learning the role of digital channels in an integrated marketing campaign and getting to know why a digital strategy is needed for the business.
Very informative course which helped me pass my Google AdWords Certification Exam. I studied also with Google Academy.
Now I have better understanding of bidding and how Google Search Engine works and rank websites.
I also learned about Keyword Research and Negative Keywords.
It gave me the ability to understand how Social Media Platforms can have impact on the brand recognition, on how our customers feel about our company, how we can build a relationship with them or ask what we could improve.
I learned about Marketing on:
>Youtube
>Google+
>Quora
In the course I was taught : why links matter, everything about link building myths and link building mistakes. Keyword research, anchor text diversity was also covered with informations of how to analyze a link and website’s entire backlink profile. How to find link prospecting, including a competitor’s backlinks, using advanced search in Google, and how to analyze a website.
Additional knowledge
I strongly believe that the future of higher education lies with online learning. The amount of top quality information so easily reach, lies in the tips of our hands. This makes me informed about various topics related to my field which I love, making me more competitive and wise.
Feel free to navigate.
Whiteboard friday by MOZ is a weekly series mostly did by Rand Fishkin.
Every video is very informative and keep us updated in the SEO area.
I learned about how to create a good content, how use re-use it in a proper way without getting penalty from Google etc.
Social Media Marketing:
Pinterest for Business
Social Media Marketing Tactics
for Tumblr Blogging Tactics
Understanding what Tumblr exactly is and all of the benefits of using it.
How to create and customize the Tumblr blog.
Proper and effective ways to use Tumblr's most powerful tools which help to maximize benefits from marketing effort.
How to attract followers and use the best tips, tricks and tools.
Learning how to use Pinterest to beenfit my business.
What are the profits of using it.
Getting to know that Pinterest isn't only for looking for diy tips or
food recipes, it's starting to be a very powerful platform that can increase sales or traffic for a lot of %!
The best example is allrecipes.com
Intro to HTML/CSS
Intro to HTML/CSS
Course by Khan Academy where I could learn how to use HTML and CSS to make webpages. They teach that HTML is the markup language that you surround content with, to tell browsers about headings, lists, tables, etc. CSS is the stylesheet language that you style the page with, to tell browsers to change the color, font, layout, and more.
Build Your Email List With MailChimp Or Aweber
Learned how to grow and engage with an online audience through a well-built email list and how to start building mission-critical list.
The course cover each aspect of building an email list, including choosing a provider, creating a list, integrating a signup form into a website, communicating via email with an audience, and offering incentives for new subscribers.
Inbound Marketing by HubSpot
The inbound certification course is a free marketing training course that covers the fundamentals of the inbound marketing methodology. I learned how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.